FRAUNHOFER IIS / IMAGE FILMVideo, Visual Identity
Fraunhofer IIS Mission Statement – A Partner for Success
With a staff of approximately 830, Fraunhofer IIS is the largest institute of the Fraunhofer-Gesellschaft. Given the size of the institute, it is vital for everyone involved to understand the basis of work both with one another and with clients.
Happy about the chance to work with pen and paper, we developed a collection of symbols and metaphors. As a next step we had to animate the sketches, bringing them to life on-screen. For the spoken words we engaged an suitable voice-over artist.
We suggested a whiteboard style animation to tell the story of their approach and services in a pleasant and engaging way. A video where spoken words are simultaneously drawn out by hand. Thanks to their ability to boost information intake, concentration and recall, whiteboard explainer videos have exploded in popularity. The perfect vehicle to easily share complex content.
This work was commissioned by Fraunhofer IIS, Germany – a leader in audio coding technology and the home of MP3.